- On July 27, 2017
Jennifer Tinsley took the big leap into full-time entrepreneurship earlier this year after working a side hustle for a while. She has since joined theClubhou.se and woven herself into the community by co-working, networking, and attending Founders Circle.
1. What is the business?
Field Botanicals is a cruelty free, vegan skincare brand. I create skincare products with inherent plant based benefits as well as aromatherapeutic benefits. All ingredients are cruelty free as well as ethically sourced, which means my ingredient sources certify that their growers use fair labor practices and environmentally responsible ethics. None of my products have any synthetic additives, colors, preservatives, or fragrances.
2. When and where did you found it?
I launched Field Botanicals in July 2015 but it was only a side hustle until I quit my day job in February 2017 to hustle full time.
3. Any significant experiences/skills that (with hindsight) influenced your business?
Hindsight for sure! If you don’t learn from your mistakes, you aren’t learning. I have a Diploma in Organic Skincare Formulation and several certificates from Formula Botanica, an accredited online school in England. I can’t say enough about the quality of education they provide.
4. What appealed to you about entrepreneurship?
After 19+ years in working in regional government – planning, community development, housing – I felt a drive to do something totally different. In the parlance of the business world, I pivoted 180. Being an entrepreneur is liberating, frustrating, exhilarating, challenging, exhausting and energizing. All in the same day. And I love it.
5. How did you get the idea?
Long story, but the short version is I had some skin issues that were not being resolved by contemporary medicine. I ended up healing myself holistically, then developed a deep interest in empowering women (and men) in protecting themselves from potentially harmful ingredients in beauty products.
6. How did you market your business?
Social media is a huge part of my marketing strategy. This includes content creation, calls to action, targeted Facebook, Instagram and Twitter ads, collaborations with influencers and allied businesses.
7. Favorite movies?
Everything Coen brothers. Well, most things Coen brothers. I can quote from Raising Arizona or The Big Lebowski all day long, but I try not to subject too many people to my acting, um, “skills.”
8. Best piece of advice?
I’m going to answer this one by talking about my lessons learned. The 3 P’s: planning, patience, and partnerships. When I first started Field Botanicals, I had unbridled enthusiasm which was very energizing, but it also led to a lot of doing and not enough planning. You really need to have a business plan that identifies your market audience and their needs, and the steps and costs involved with creating products for that market. Once I targeted my goals, a lot of the steps started to fall into place.
Patience comes from realizing that you are going to be putting copious amounts of sweat equity into your business if it’s really going to be a game changer. Nothing happens overnight. People aren’t going to be lined up to give you money once you hang up the OPEN sign. Do your research, do your work, develop your skill or product. Celebrate the little victories, because the little things matter and all count towards building your brand.
Finally, partnerships are so important if you’re a solopreneur like I am. When I went full time with Field Botanicals, I started attending meeting after meeting of local groups of small business owners, creatives and makers groups, and the like. In just a couple of months I’ve made countless new connections and now have local resources for photography, videography, graphic design and marketing. One of the most helpful things I did was join theClubhou.se. Everyone at theClubhou.se is so friendly and helpful and provide great moral support. Seemingly unrelated businesses can form connections – for example, the lovely folks at Skyraider Aeronautics are helping me scout local botanical growers when they make their rounds at farms. Who would have thought there would be a connection between a drone company and a skincare company?!
9. What are some common misconceptions about your business/entrepreneurship in general?
Probably that entrepreneurs sit around drinking wine and watching Netflix all day. I don’t even have a Netflix account. No comment on the wine.
10. What is next for your business?
My latest project is a series of fun videos that bust some common green beauty myths. I’m also developing some classes on natural perfumery and DIY products with essential oils. I’ve also got some indie craft and vegan events lined up that I will be vending at to get geared up for the holiday season.
Contact Jen at email@example.com and visit her website to learn more.
Members, if you are an entrepreneur and interested in having your business profiled, please contact Chase Lanier at firstname.lastname@example.org.