Entrepreneurship: Carter-Beachem Communications

Entrepreneurship: Carter-Beachem Communications

  • On May 25, 2017

theClubhou.se member Natasha Carter has taken her inherent social nature and attention to detail and applied it to her entrepreneurial endeavor, Carter-Beachem Communications,

1: What is the business?

Carter-Beachem Communications is a creative and marketing consultancy with expertise in public relations, marketing, branding, graphic design, web design and nonprofit management.

2: When and where did you found it?

Carter-Beachem Communications was founded in 2013 in Augusta, Georgia.

3: Where is the business now?

Carter-Beachem Communications is currently operating in its 5th year.

4: What were you like in school?

In school I was really social. I was a part of everything related to Communications. I hosted a radio and television show on campus (Claflin University) and wrote for our campus newspaper “The Panther.”

5: Any extra-curricular activities?

I currently serve as the President of the Claflin University International Alumni Association and am currently developing a podcast.

6: Any significant experiences/skills that (with hindsight) influenced your business?

Before starting my business I took a StartSmart™, now GrowSmart™, Course through the Small Business Development Center (SBDC) University of Georgia. Taking this course and staying in contact with consultants at the SBDC has helped me with several business issues that have stumped me.  

7: Any previous entrepreneurial experience? Lessons learned?

I’ve learned a lot of lessons about finances/taxes throughout my entrepreneurial experience.

8: What appealed to you about entrepreneurship?

I initially chose to be an entrepreneur because I wasn’t able to be creative in my position in a Higher Education environment. Entrepreneurship appealed to me because of the ability to learn more and express my creativity by working with different types of clients/businesses/organizations.

9: How did you get the idea?

I’ve worked in all areas of media and prior to starting my business, I worked in Public Relations for Higher Education. After leaving, a few people continued to reach out to me for projects. I decided to form a business and the rest is history.

10: How has your idea progressed over time?

Over the last 5 years, we started to focus more on Social Media Management. My clients now see the value of social media and have started to invest in content specific to their organization, ads targeted to their followers and the overall exposure provided by social media platforms.

11: How did you fund the business?

I funded my business with a small loan from my Credit Union.

12: How did you market your business?

Most of my clients have been referred to me and I usually market my businesses and services through groups, networking events and conferences.

13: What have you learned from your competitors (both successes and failures)?

I’ve learned from watching a few public relations/marketing companies as it relates to trends in the industry from year to year.

14: What does a typical day involve for you? How does that compare to your team (if applicable). How has this changed over time?

A typical day for me involves followup with clients related to their projects. Creating reports for clients related to projects. Checking emails, making phone calls and the occasional business lunch or meeting. Over time, I’ve been able to automate a lot of the things I used to do administratively like appointments and invoicing.  

15: Favorite books?

Thrive by Ariana Huffington, 48 Laws Of Power by Robert Green, Year of Yes by Shonda Rhimes

16: Favorite entrepreneurs?

Cathy Hughes, Miko Branch & Myleik Teele.

17: Best piece of advice?

Be productive where you are and to continue to develop your skills. This has been solid advice for me because the marketing and public relations industry is rapidly changing.

18: Common misconceptions about your business/entrepreneurship in general?

A misconception about entrepreneurship is that entrepreneurs have more free time than most.

What is next for your business?

We are focusing more on relationship building more than ever. It’s important for us to develop and retain relationships with people and organizations that will make for future partnerships.

What next for you?

I’m personally developing a podcast.

How has working out of theClubhou.se benefitted your company?

theClubhou.se has been a great space for thinking. I’m usually productive in any space, but I like that this space is helpful to my brainstorming and planning for future projects and endeavors.

Learn more about Carter-Beachem Communications and their website.

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